About Service First: Master-Level HVAC & Electrical

40+ Years of “The Right Way.” Veteran-Led. Austin Loyal.

The Service First Philosophy

At Service First, we don’t believe in “box-swapping.” We believe in engineering. Founded on the military-grade discipline and calm care of owner and Master Technician Rolando Tey, our company was built to protect the “high-tech heart” of Austin homes. With over four decades of experience in both HVAC and Electrical systems, Rolando has instilled a simple, non-negotiable rule in every technician we deploy:

“There’s only one way to do it. It’s the right way. And if not, don’t do it at all.”

The Service First Philosophy
Why "Master-Level" Matters

Why "Master-Level" Matters

Most companies are comfortable with “good enough.” We aren’t. Because we are dual-certified Master Electricians and NATE-certified HVAC experts, we understand how your home’s systems interact. We see the loose neutral wire that’s killing your AC compressor, and we know how to shield your expensive control boards from the unpredictable Texas power grid. We don’t guess; we use Manual J science and technical triage to ensure your infrastructure lasts for 20 years, not ten.

Our Mission to Austin Neighbors

We’ve been a part of the Central Texas community since 1989. Whether we’re navigating a “Blue Norther” in Cedar Park or a triple-digit heatwave in Round Rock, our mission remains the same:

Zero Diagnostic Games

Zero Diagnostic Games

Transparent, flat-rate pricing.

Veteran-Led Accountability

Veteran-Led Accountability

We show up on time and respect your property.

Long-Term ROI

Long-Term ROI

We prioritize your home’s safety and efficiency over a sales quota.